Dewry DuRoi Bradford's Bio:

Founder of these brands:

   CorDuRoihealthjox foundation logo  craftpalooza  Health Jox  Pursuing Purpose Program logo



Dewry DuRoi Bradford sets out to establish the Pursuing Purpose Program as a robust service offering to Youth within New York City in the field of fashion & design. 

HealthJox LLC is a creative company focused on improving the health & wellness of NYC’s underserved Community through healthy activities; sports; the arts; and life-changing programs for the Youth under the "Pursuing Purpose Program". This year we are launching our 2-year fashion incubator program that provides Youth with the tools to explore and enter the Fashion Industry while becoming great candidates for fashion colleges and companies.  By 2025, the global clothing market project to grow to $2.25 trillion.  The clothing industry holds the first position in e-commerce sales globally, (According to Gitnux). 

Using masters in their respective fields, Pursuing Purpose Program will be multi-phased and consist of 12-hours of learning per week + workshop time.  This curriculum will begin with Self-Discovery training in each session to retrain their mind to effectively receive and process information given to them.  Youth will be taught the fundamentals of design by creating collections under the 2-fashion brands that we own: HealthJox & CorDuRoi.  We will teach them how to produce fashion shows to market their designs.  They will develop the skills to produce music with state-of-the-art equipment.  Finally, they will learn how to produce a successful podcast from the ground-up.  Youth will be paid a stipend as they learn; once products are sent to market, Youth will receive a percentage of sales for items they design; Youth will get points for music they produce; Youth will gain followship from the podcasts they produce.   

Dewry DuRoi, Pursuing Purpose Program


Interning for Russell Simmons in 1999, he went on to become Design Director for companies such as Phat Farm, Sean John, Ecko International, G-Unit and Steve Madden Outerwear.  He’s designed collections for Timberland, Puma Kids, Marvel, Outkast, Nelson Mandela, J-Lo, Jay-Z, Fabolous, Def Jam, Michael Vick, Chinese Laundry, Richie Rich and Vinnie from Naughty by Nature to name a few. 

As a creative Brooklyn native and former F.I.T. Menswear student, Dewry DuRoi goes back to his roots to help discover and train the next generation of Fashion Industry professionals.  Understanding the creative nature of inner-city Youth in the 5-boroughs, he galvanized his relationships and resources to create a fashion incubator for major fashion colleges and design firms in NYC.  During this 2-year program, High School students will learn the core basics of sketching, sewing, draping, graphics and technical packages.  In addition, they will learn how to express themselves through creativity, while learning the business of fashion.  What sets our program apart from other ATI programs, is that we allow Youth to earn as they learn.  Once the program is complete, they will leave with a fully built portfolio; 2-apparel collections under the company’s 2-brands: HealthJox Apparel & CorDuRoi Apparel; bankable skills & experience; money in their account; and an entire multi-billion-dollar industry ahead of them to explore and conquer.  We will foster the new generation of creative Gen-Z’s!

Dewry DuRoi Bradford

CorDuRoi Apparel - Manufacturing

HealthJox Apparel - Manufacturing


Under the ASQUI LLC umbrella, which later became ASQUI Ventures, Mr. Bradford cultivated many brands and launched new collections annually. He repurposed his knowledge, skills and relationships to manage celebrities from a branding aspect.  Mr. Bradford’s past clients include Marvel – The Avengers, UFC, Alice + Olivia, Heatherette, Popluxe and BET’s 106&Park just to name a few.  During Mr. Bradford’s time as head designer of Sean John, Sean “Diddy” Combs received the CFDA Men’s designer of the year award for his Sean John Collection.

As a visionary and creative, Mr. Bradford, through ASQUI Ventures, forges strategic partnerships with existing fashion brands such as Fourfront, One Wonder and Design & Co; Concert Promotion and Branding such as Central America Branding, International Branding Cartel and 180 South Group in 2016

In a move to expand his coffee business, Mark Sutton partnered with fashion designer and branding expert, Dewry Bradford – owner of New York-based ASQUI Ventures who connected L7BC to Phase-2 of their enterprising plans to launch Lucky 7 Coffee Brand’s “Coney Island Salt Water Roast” coffee towards the end of Summer 2016. Using the same sand-roasting method created by Chef Chardon in Atlantic City, Dewry will now take the sand from Coney Island and roast the Cameroon Coffee Bean - launching L7BC’s new branded signature coffee “Coney Island Salt Water Roast” in honor of Coney Island’s illustrious history catering to the people.  The team is also establishing a brick and mortar on the boardwalk.  In 2017, Chef Chardon became the "HempStar Chef" and began creating various BBQ Sauce falvors with Dewry as the branding director.  In 2020, Mark and Dewry branded their own CBD alkaline water called Cannaline.  From there, they added flavored water to their list of products.

Dewry DuRoi Bradford

Creatives Cartel - CorDuRoi Introduction


Dewry DuRoi has dedicated his professional life, honing his skills while continually expanding his knowledge of this ever-changing fashion industry.  This process has enabled him to train, motivate and inspire others by providing creative and technical direction to those he’s managed in the past.  

Created by Bishop, Dr. Lester Bradford of Exousia Cathedral, "Brownsville Shines" is an annual event servicing the community of Brownsville, Brooklyn in the holiday spirit of friends, family, hot chocolate and Christmas carols.  We continue the tradition of actually lighting the Christmas tree... but this year we are expanding our community offering.  Through our partners, we will offer free toys, free treats, free canned & dry goods.  We are offering free phones and $10 tablets complete with 6-months of free service for the first 100 participants on public assistance.   HealthJox Foundation partners with Exousia each year to service the Community of Brownsville. 

Dewry DuRoi Receives the "I Love NY" Award



Mr. Bradford, through his relationship with his home church "Exousia Cathedral" and the Missionary Bishop of Pilgrim Assemblies: Bishop Lestor Bradford, he began missionary work in Antigua, Jamaica, Costa Rica, Haiti and Africa.  Mr. Bradford is the senior editor of the Missionary Magazine called "The Enlightener" which documents all of their work abroad.  Through  Dr. Henri - founder of, he connected with the "Artist Village" which gave him access to talented artists in the Haitian region. 

During Dewry Bradford's missionary trip to Antigua - 2019, his Bishop and Father was asked to represent Christianity during Parliament to address the local Corporations wanting to do away with Sundays as a sacred holiday weekly.  This caused Missionary Bishop Lester Bradford to launch the "North American Clergy Council of Antigua and Barbuda".  This organization will focus on certain moral judgments within the legislations in government of Antigua & Barbuda.

Dewry DuRoi - Antigua Missions Trip

Dewry DuRoi on Antigua Missions Trip

Dewry DuRoi - Haiti Missions Trip

Dewry DuRoi on Haiti Missions Trip

Dewry DuRoi Handing Out Technology - Antigua Missions Trip

 Dewry DuRoi on Antigua Missions Trip