ASQUI Ventures is a creative conglomerate spanning the Media, Entertainment, Fashion and Communication Industries whose focus is on branding and presentation. Branding is an incredibly important tool for creating and building your business. It is the science and art of making something that isn’t unique, unique. Branding is the promises you make and the promises you keep.
Established in 2005 by fashion designer, Dewry DuRoi Bradford, ASQUI Ventures was formed to meet a specific need of brands. During this period, brands were experiencing similar issues. They needed to stay on-trend and consistent without breaking the bank. As former Head Designer/Design Director of various popular brands, such as Steve Madden Outerwear, Sean John Outerwear, Puma Outerwear, Popluxe, Phat Farm and Ecko International, Dewry DuRoi honed in on his expertise to produce products within the Outerwear and Ready-to-wear Markets. Going beyond fashion, he began branding services for all types of companies and organizations as disperate as athletic teams, coffee products, clothing, fashion runway shows and events, TV series, authors, magazines and websites to name a few. Dewry DuRoi's greatest passion is branding for his non-profit, HealthJox Foundation, Inc., because of his love for the at-risk Youth of New York City.
We are excited to announce that we are producing our first international HealthJox Festival in Antigua on Saturday, October 12th from 1pm-6pm at the JSC Sports Complex.
With the allocation of Governor Hocul and Mayor Adams sports grant, HealthJox LLC launched their Mental Health & Sports Program in Brooklyn, NY for the Youth of Brooklyn.
Mayor Adams & Governor Hochul partners with HealthJox LLC to launch HealthJox Saturday health & sports program.
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We are pleased to announce that Mayor Adams & Governor Hochul awarded HealthJox LLC with a $50k grant to launch our HealthJox Saturday health & sports program on July 1, 2024. It is a 3-month program consisting of Mental health - self discovery, basketball & Airodat clinics and games.
HealthJox Festival forges strategic partnership with "Ladies Who Hoop"!
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For over a decade, Amber Batchelor has created spaces for women to engage, network and celebrate a love for the game. Her commitment to improving lives through sports has garnered recognition from the New York City Council as a “Woman with Vision” honoree, from People Magazine as an “American Doer” and from the New York Times as the “Mayor of Women’s Hoops.” By cultivating a global women's basketball network through Ladies Who Hoop, she continues to create valuable opportunities for youth and adults to extend their impact beyond the basketball court and become meaningful contributors to the greater community.
HealthJox Festival forges strategic partnership with "New York Liberty" - Womens Basketball Team!
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The New York Liberty recognize the value of being a longtime athlete and are committed to growing the game while encouraging girls to stick with sports. Partnering with the Brooklyn Nets, Brooklyn Basketball is an ongoing youth basketball program that is committed to establishing a community-first basketball experience. Our goal is to grow the game for participants of all ages through professionally led clinics and camps, community-focused events, instructional videos, unique basketball content, and more.
HealthJox Festival Heading to Caribbean in October 2024!
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On Saturday, April 27, 2024, HealthJox Foundation and Exousia Cathedral extends their food-giveaway to multiple dates throughout the year with companies and organizations such as Trader Joe's and Fenix Community Fridge.
HealthJox Festival is Heading to Paradise October 2024!
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On October 12, 2024, HealthJox and HealthJox Foundation heads to Antigua to produce the HealthJox Festival and begin the conversation regarding the #MentalHealthInitiative
On Thursday, November 23, 2023 (Thanksgiving Day), HealthJox Foundation and Exousia Cathedral produced the annual "Meat Lovers Food Giveaway" with Trader Joe's...
On Thursday, November 23, 2023 (Thanksgiving Day), HealthJox Foundation and Exousia Cathedral produced the annual "Meat Lovers Food Giveaway" with Trader Joe's...
Between October 9, 2023 - 19th, Dewry DuRoi set off on his Caribbean television and radio tour to promote HealthJox Festival coming to Antigua in 2024. Along with Missionary Bishop Lester Bradford and International Coordinator - Kayla Swindell, they discussed the issues surrounding mental health issues in Antigua and Barbuda.
Between October 9, 2023 - 19th, Dewry DuRoi set off on his Caribbean television and radio tour to promote HealthJox Festival coming to Antigua in 2024. Along with Missionary Bishop Lester Bradford and International Coordinator - Kayla Swindell, they discussed the issues surrounding mental health issues in Antigua and Barbuda.
On July 9, 2023, the Department of Small Business Services determined that HealthJox LLC met the eligibility requirements for a Minority and Woman-owned Business Enterprise (''M/WBE'') Program. HealthJox LLC is hereby certified as Minority-Owned Business Enterprise (MBE). This certification remains in effect until 6/30/2028.
Excitement filled the air, as each player was aware of how high the stakes were. Instinctively, each team prepared for the battle of the summer! All teams knew that the winner of each game would be positioned to walk away with the most coveted trophy and a year’s worth of bragging rights!
On Saturday, July 29, 2023, HealthJox partners with BK Net-Work serviced the community of Brooklyn with multiple sports and games for the whole family.
HealthJox Festival - 2023 - Saturday, July 29, 2023
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On Saturday, July 29, 2023, HealthJox partners with BK Net-Work to produce the "Game Of Thrones" basketball tournament along with multiple sports and games for the whole family.
Guess who’s running for Supreme Court Judge… #JudgeSuzanneAdams We met in Harlem after one of her heartfelt speeches about our NYC Youth and I immediately presented what would become the “Pursuing Purpose Program”. From there we continued to push forward with the ultimate objective of keeping Youth out of the system and on the proper trajectory to achieve a prosperous and successful life. This is has become “my purpose” in life. We need more NYC Judges with a heart for the Community like #JudgeAdams . #StayTuned
On Saturday, June 24, 2023, HealthJox co-produces the "Brownsville Shines" food give-away with Exousia Cathedral to service the community of Brownsville.
HealthJox LLC is launching the "Pursuing Purpose Program" - Fashion
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Our goal is to give Youth the skills and tools to be successful in the Fashion Industry by introducing them to professionals in the Industry who will share their expertise while they make money during the process. Above is one of the brands that our Youth will design for - CorDuRoi Apparel.
HealthJox LLC is launching the "Pursuing Purpose Program" - Fashion
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Our goal is to give Youth the skills and tools to be successful in the Fashion Industry by introducing them to professionals in the Industry who will share their expertise while they make money during the process. Above is one of the brands that our Youth will design for - HealthJox Apparel. ___________________________________________________________________________________________________
MEETING WITH NYC JUDGES & DISTRICT LEADERS - "PURSUING PURPOSE PROGRAM" ABOVE:
On Friday, May 26, 2023, Dewry DuRoi was invited by Judge Suzanne Adams to a lunch meeting at "The Smith" @ Lincoln Center, NYC to discuss the "Pursuing Purpose Program" with District Leaders Paul Devlin, Adrienne Ford and Omar - Tap-Dance expert.
PURSUING PURPOSE PROGRAM - FIELD TOUR MIDDLE SCHOOL: BROWNSVILLE COLLABORATIVE ABOVE:
On Friday, January 20, 2023, Principle of Brownsville Collaborative takes Dewry DuRoi on a field tour of his middle school for Pursuing Purpose Program.
On Saturday, January 14, 2023, Dewry DuRoi took a trip to Richmond, Virginia to meet with Rick Pilgrim - Project Manager for the Black History Museum to be taken on a private tour of the facility. Rick is the Project Manager for the HealthJox Vertical Forest.
HEALTHJOX FOUNDATION 1st BOD MEETING - 2023 ABOVE:
On Thursday, January 12, 2023, Dewry DuRoi Bradford, Executive Director and Emeritus of HealthJox Foundation, Inc. presents direction for 2023 to HealthJox Foundation board of directors.
"FORTUNE SOCIETY" ATI-PROGRAM FACILITY TOUR ABOVE:
On Tuesday, January 10, 2023, Dewry DuRoi was invited to The Fortune Society to sit with Vice President Willard Beale to present the "Pursuing Purpose Program" and for a tour of their facility. #PursuingPurposeProgram #TheFortuneSociety
"BROWNSVILLE SHINES" LONG RECAP VIDEO - 2022 ABOVE:
Click to review all the festivities at the "Brownsville Shines" 10th year Anniversary where we provided cooked food, apparel, coats, toys, house products, sneakers, canned goods, dry goods ALL FOR FREE! We also offered free phones and $10 tablets with 6-years of free service. The Brooklyn Borough Presiden - Antonio Reynoso spoke to the crowd before the lighting ceremony.
"BROWNSVILLE SHINES" SHORT RECAP VIDEO - 2022 ABOVE:
Jamal "Mystery" Brookes films and edits the promo video of the 10th year anniversary of "Brownsville Shines" to provide cooked food, apparel, coats, toys, house products, sneakers, canned goods, dry goods ALL FOR FREE! We also offered free phones and $10 tablets with 6-years of free service. The Brooklyn Borough Presiden - Antonio Reynoso spoke to the crowd before the lighting ceremony.
"BROWNSVILLE SHINES" CELEBRATES THEIR 10TH ANNIVERSARY @ EXOUSIA CATHEDRAL ABOVE:
On Friday, December 9th, HealthJox Foundation, Inc. joins forces with Missionary Bishop - Dr. Lester Bradford to produce the 10th year anniversary of "Brownsville Shines" to provide cooked food, apparel, coats, toys, house products, sneakers, canned goods, dry goods ALL FOR FREE!We also offered free phones and $10 tablets with 6-years of free service. The Brooklyn Borough Presiden - Antonio Reynoso spoke to the crowd before the lighting ceremony.
On Saturday, October 22, 2022, Dewry DuRoi Bradford and Kirk "Dmarco" Inniss lauched "CraftPalooza" at the Tillary Hotel in Brooklyn. They produced and art exhibit with Jeff Beler - UnderHill Walls along with over 30 of the top graffiti artists in New York City. Rack-Lo & the Lo-Lifes curated the "4-seasons of your life" fashion show presenting Polo - Ralph Lauren apparel streetwear, collegiate-wear, corporate and successful entrepreneur looks. For more click on this link: craftpalooza recap. website: craftpalooza.live
DEWRY DUROI RECIEVES THE "I LOVE NEW YORK" AWARD IN TIMES SQUARE, NYC
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James Corbett - founder of The Fashion Week Experience presents Dewry DuRoi - founder of HealthJox Foundation, inc. with the "I Love New York award during New York Fashion Week - 2022 in Times Square, NYC. Dewry DuRoi explains the "Pursuing Purpose Program to NYC media during New York Fashion Week in Times Square, NYC - 2022. For more click on this link: Dewry DuRoi recieves the "I Love New York" award
THE FASHION WEEK EXPERIENCE PRESENTS NEW YORK FASHION WEEK – “FASHION AGAINST VIOLENCE”
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Founder of The Fashion Week Experience, James Corbett kicks off New York City Fashion Week – 2022 with designer showcases by some of the most creative minds in America. The Fashion Week Experience (TFWE) is one of the premiere fashion show platforms during New York Fashion Week in NYC. On Saturday, September 10, 2022 TFWE will be produced at Father Duffy Square from 12pm – 6pm. In its 7th consecutive year, TFWE offers a full runway show outdoors in the epicenter of Fashion in America… right in the heart of Times Square, NYC. For more click on this link: "I Love New York" Award
HEALTHJOX FESTIVAL – 5TH YEAR ANNIVERSARY ENDS WITH A BANG! ABOVE:
On Saturday, August 20, 2022, HealthJox founder – Dewry DuRoi Bradford celebrated the 5th year anniversary of the Healthjox Festival at Brooklyn Bridge Park – (pier 2) with a multi-tiered health & sports experience all for FREE. Consistently producing this free community event for New York citizens since 2018, they continue with multi-sport offerings of basketball clinics & games, pickle-ball, airodart, roller-skating, and a host of life-size board games, face painting and balloon twisting for the whole family.
HEALTHJOX FOUNDATION AND CORDUROI HELPED RAISE MONEY FOR THE HOMELESS FAMILIES - 2022 ABOVE:
On Saturday, July 16th, HealthJox Foundation and CorDuRoi helped raise money for the homeless families in the Tristate. Click here to review the event.
On Tuesday, July 26, 2022, HealthJox Foundation hosted a Zoom Meeting to recap the Pursuing Purpose Program meeting with Judge Suzanne Adams and Judge John Zhuo Wang to finalize our program.
On Friday, October 15, 2021, Dewry DuRoi Bradford, Executive Director and Emeritus of HealthJox Foundation, Inc. recaps the HealthJox Summer - 2021 events and gives vision for 2022. Kayla Swindell reviews the food give-away collaboration with @ Exousia.
HEALTHJOX X EXOUSIA CATHEDRAL FOOD GIVEAWAY ABOVE: Watch as we celebrate our first food giveaway in the Brownsville Community of Brooklyn where our church Exousia Cathedral resides…
DEWRY DUROI LAUNCHES HEALTHJOX & CORDUROI DURING THE FASHION WEEK EXPERIENCE IN TIMES SQUARE, NYC - SEPTEMBER 4, 2021
ABOVE: As a precursor to this year’s New York Fashion Week, founder/executive producer James Corbett and executive producer Dewry DuRoi Bradford produced their annual “The Fashion Week Experience” runway fashion show live in Times Square, NYC. This 7-hour showcase complete with LED screens and tents provided a platform for American-based designers to showcase their collections as well as entertainers to perform on stage. What made this year exceptionally epic was that Dewry DuRoi Bradford launched 2-brands within the same season… CorDuRoi and HealthJox.
DEWRY DUROI COLLABORATES WITH DIAMOND & JEWELRY ARTISAN MIKE NEKTA
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In launching the CorDuRoi brand pre-New York Fashion Week, Dewry DuRoi Bradford produced his first photo-shoot with a collaboration between CorDuRoi and Diamond District, New York City’s own Mike Nekta who is known around the country for forging the most stunning diamond sets, rare stones and complicated pieces of jewelry. Mr. Nekta is a graduate of Gemological Institute where he developed his skills. He now specializes in customized engagement rings, eternity bands, exquisite chains and diamond crusted watches.
Created by New York City Fashion Designer, Dewry DuRoi Bradford, the CorDuRoi brand is known for incorporating images from the Versailles Palace in France, onto garments through a process called sublimation print where as a paper print, the color is applied through heat as the filaments are solidified to show brilliant, sharp colors and images. Although CorDuRoi was initially designed as primarily a menswear collection, after review of the garments, it organically morphed into a UNISEX BRAND by the launch of The Fashion Week Experience Fashion Show in Times Square, where Dewry DuRoi presented his freshman collection.
Dewry DuRoi has plans to possibly work out a collaborative collection where the CorDuRoi brand will be the focus of the actual jewelry. Stay tuned for more as the brand grows.
ABOVE: Courtesy of Pastor Denise Hall, HealthJox Foundation, Inc. forged a deal with Panera Bread to provide healthy sandwiches for the Coaches and motivational speakers during the HealthJox 2-Day Festival - 2021 @ Brooklyn Bridge Park (Pier 2). @illionaire_dropp delivers the packages.
HEALTHJOX x U.S. MARINES & LEADERS OF THE HARDWOOD - DAY #2
ABOVE: DAY #2: Ron Payton of Leaders of the Hardwood locks in a deal to bring the U.S. Marines to the HealthJox 2-Day Festival @ Brooklyn Bridge Park. August 20th we will host summer camps from 9am - 2pm @ Pier 2 and August 21st, the U.S. Marines will have the older youth participate in basketball drills and play Tre 21 3-on-3 basketball games.
ABOVE: DAY #1: Dewry DuRoi Bradford & Claudia Lyons produce the 1st day of HealthJox 2-Day Festival along with Coach Ted Gustus and Von Middleton to show kids ages 3-12 yrs. old.
HEALTHJOX FOUNDATION, INC. PARTNERS WITH LAURIE A. CUMBO
ABOVE: On Sunday, August 15, 2021, HealthJox provides Crown Heights Neighborhood Festival with coaches for their basketball clinics located @ Park Place, btwn Brooklyn Avenue & Kingston Avenue. from 12pm - 5pm for NYC COUNCIL MAJORITY LEADER, LAURIE A. CUMBO
ABOVE: On Saturday, July 24th, HealthJox Summer Blocks will conduct their 1st block health fair on Saint Marks Avenue, between Grand Avenue & Classon Avenue from 12pm - 5pm. Attendees will enjoy music, life-size board games, sport drills, healthy foods, refreshing drinks, fun games and important health information from our trusted vendors. This event will be COVID COMPLIANT.
HEALTHJOX FOUNDATION EMERGENCY MEETING ABOVE: On Monday, August 2, 2021, Dewry DuRoi Bradford, Executive Director and Emeritus of HealthJox Foundation, Inc. called for an emergency meeting to finalize the HealthJox Summer events.
ABOVE: On Thursday, July 1, 2021, Cesar Ramirez headed the 3rd quarterly BOD meeting finalizing all initiatives for the HealthJox Summer 2021. Vice Chairman, Brian Wentzel presented the updated mission statement.
ABOVE: HealthJox Foundation, Inc. launches its website on Monday, May 10, 2021 to detail the movement of the health & sports organization and allow donation opportunities: www.healthjoxfoundation.org
ABOVE: Although HealthJox Festival was launched in 2018 as a dba of ASQUI Ventures, we are pleased to announce the official formation of HealthJox LLC on April 2, 2021 in the state of New York.
ABOVE: On Thursday, April 1, 2021, Cesar Ramirez became the Chairman of the Board of HealthJox Foundation, Inc., Brian Wentzel became Vice Chairman, Kayla Swindell became Secretary and Dewry Bradford became Chairman Emeritus.
ABOVE: CorDuRoi footwear is set to launch in 2021 amidst the pandemic. Owner, Dewry plans to rollout a tight vignette for the CorDuRoi brand's core collection and the HealthJox brand.
ABOVE: On November 15, 2020, Stanley from "It Starts Now" interviews Dewry Bradford to discuss his fashion history, the state. of fashion and the importance of branding.
ABOVE: Dewry Bradford creates and launches TheFashionWeekExperience.com website showcasing the events he co-produces with James Corbett of Runways on Fire.
ABOVE: Volatile interviews Dewry Bradford about the state of the Fashion Industry past and present and what it will take for black own fashion brands to move forward successfully.
ABOVE: Dewry Bradford receives a Citation from the Brooklyn Borough President, Eric L. Adams for founding HealthJox and producing the Virtual HealthJox Festival and Virtual Town-hall meeting during the Coronavirus Pandemic - 2020.
ABOVE: During the COVID-19 pandemic, on Wednesday, June 3, 2020, Verizon launched their Virtual Coffee Break to encourage, advise and coach their Executive Staff in 9 states during the COVID-19 pandemic of 2020. HealthJox was chosen to present various Mental Health-based topics to discuss...
ABOVE: During the COVID-19 pandemic, on Friday, June 5, 2020, HealthJox launched their official "HealthJox Virtual Festival" with the Brooklyn Borough President - Eric L. Adams, PSAL High School Basketball Commissioner - Legendary Coach Ted Gustus and Game Over owner - Eric Hicks @ the Brooklyn Stuy Dome from 12pm - 6pm live on Zoom, Instagram Live and Facebook Live. Stay tuned for more from the HealthJox brand...
ABOVE: Also during the COVID-19 pandemic, on Friday, June 5, 2020, HealthJox launched their official "HealthJox Virtual Town-hall Meeting" with the Brooklyn Borough President - Eric L. Adams, Host - Dr. Faith Brown, M/C - PSAL High School Basketball Commissioner - Legendary Coach Ted Gustus and the full HealthJox Panelist: Missionary Bishop Lester Bradford, Nfr Karaa, LCSW, Joseph Watson, Phil Harris and Nigel Caldon from 6pm - 7:30pm live on Zoom. Stay tuned for more from the HealthJox brand...
ABOVE: For Friday, June 5, 2020, Brooklyn Borough President - Eric L. Adams shoots 2-commercials for the "HealthJox Virtual Festival" & "HealthJox Virtual Town-hall Meeting".
ABOVE: Fashion TV, hosted by Dimitri Manuel & Obiani Esu, interviewed Fashion & Jewelry designer Phil Harris at the CorDuRoi Fashion House to discuss his hand-crafted works of art and garments. Phil Harris & NYC designer Dewry Bradford will launch their ready to wear collection called "CorDuRoi" in September 2020 for New York Fashion Week. The focus will be on beginning the conversation regarding mental health in America. Stay tuned...
ABOVE: On July 26 & 27, 2019, HealthJox officially partnered with the Brooklyn Borough President - Eric L. Adams, The Brooklyn Nets, Tre21 and The Breathe Life Foundation to launch the 2nd annual HealthJox Festival 2-day weekend! The 1st day @ Brooklyn Bridge Park (Pier-2) in D.U.M.B.O. and the 2nd day @ Kaiser Park in Coney Island. We are pleased to announce the 2nd Annual HealthJox Festival! This year ASQUI Ventures partnered with The Office of the Brooklyn Borough President and The Breathe Life Foundation, Inc to produce a free festival where attendees can take part in sport and health activities while enjoying live entertainment all at The Brooklyn Bridge Park - Pier 2 in DUMBO, Brooklyn on Friday, July 26th from 10:00 am - 7:00pm.
Above: On January 1, 2019, Dewry Bradford joins forces with former Fashion Week Online owner, Christopher Collie, to form an innovation in Media... LuxeportINTL.com! Christopher Collie and Neil Lucas along with LuxeportINTL formed a partnership to create the J.Lucas x C.Collie Collection which launched on June 24, 2019 @ the male grooming boutique SPIFF for Men in Midtown Manhattan.
Above: Founded by Missionary Bishop Lester Bradford, TTN (Transforming The Nations)establishes a new gospel concert in 2014 in St. Johns, Antigua called "Prayer Jam". Dewry Bradford and the Tehillah Zamar Crew produces this FREE annual concert while servicing the Community with Food, clothing, Books, medical supplies, technology and money.
Above: Summer 2018 HealthJox receives 3 Citations from Brooklyn Borough President Eric L Adams for the official HealthJox Festival, PSAL High School Basketball Commissioner - Legendary Coach Ted Gustus and Politician Joseph Packer.
Above: On August 25, 2018 @ Kaiser Park, Coney Island, branding officer and fashion desiigner Dewry Bradford launched the HealthJox Festival to create a free environment for Communities to get acclimated to different sports, health information & services while enjoying live performances by upcoming Artists.
Above: PUSH TV interviews Dewry Bradford during the official launch of Creative's Cartel during New York Fashion Week - 2017. Dewry covers his inspiration in fashion and the reason for launching this platform.
Above: During New York Fashion Week, September 14, 2017, Dewry launches Creative's Cartel in collaboration with iCU The Network, Fashion Institute of Technology and Raymour & Flanigan downtown Brooklyn @ 490 Fulton Street. Creative’s Cartel is a collection of creative people from diverse communities in all areas of the arts serving as a networking hub for our members. Our events offer opportunities for collaboration, sharing of ideas and information, along with providing possible avenues for mentorships by interacting with veteran professionals. By attracting and greatly widening our outreach to creatives, within the next five years we plan to become the leading hub for companies to recruit our members in multiple fields for career growth. We also have a youth initiative with our beneficiary All Stars Project where we plan to further develop a love and appreciation for the arts giving them insight to careers in various creative industries. All participants in our business platform will be required to pay it forward by donating time to mentoring youth in our program helping to inspire the next generation.
In 1999, Dewry L. Bradford set out to pursue a career in fashion. After attending the prestigious Fashion Institute of Technology (F.I.T.) in New York City, he officially launched his career in fashion. His very first collection was for the famed music group Wu-Tang which he created and developed their brand “Wu-Wear” with then creative designer, Kevin Leong. From there, he created and designed collections for various celebrities such as Outkast, J-Lo, Nelson Mandela, Sean “Diddy” Combs, Jay-Z, Fabolous, Michael Vick, Richie Rich, Vinnie from Naughty by Nature and Russell Simmons.
Mr. Bradford enjoyed years of success in lifestyle-outerwear as Creative Director of Sean John, Ecko International, Steve Madden and Phat Farm. In 2005, after head designing for a number of brands, Mr. Bradford launched ASQUI LLC that became the force behind many of the ready to wear collections today. Quickly making a favorable stamp in the Fashion Industry as an expert Outerwear and Leather Designer, Dewry set his sights on the Athletic aspect of the Fashion Industry. He acquired deals with conglomerates such as Americo/Highlife to manage the K1X, And-1, Protégé’ and Michael Vick brands. Underneath the Pirigi Group, he designed for Puma Kids. Mr. Bradford was notably chosen in 2012 to present a collection of new directional designs to Brand Jordan’s executive team in Portland, Oregon.
