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Dewry DuRoi Bradford's Biography:
OVERVIEW: Dewry DuRoi Bradford is a multifaceted entrepreneur, fashion designer, and community advocate based in New York City. He is the Executive Director of HealthJox Foundation, Inc., and CEO of HealthJox LLC, organizations dedicated to promoting health and wellness in underserved communities. In 2025, entering his 25th year in the Fashion Industry, and 8th year as the founder of HealthJox, Dewry DuRoi Bradford sets out to expand his service offerings to the Youth of New York City. This year, 2025 will not only be a continuation of community service, but will also be a year of more expansion as he adds 4-more programs for the Youth of NYC, namely: “Beyond Chess Enrichment Program”; E-Sports & Gaming Program”; Girls Basketball Program; 2 co-ed Mental Health & Sports Programs. In addition, HealthJox is going to Jamaica in June continuing their international initiative.
FASHION DESIGNER: Interning for Russell Simmons in 1999, he went on to become Design Director for companies such as Sean John, Phat Farm, Chinese Laundry, Outkast, Rocawear, Def Jam University, Timberland, Bad Boy Athletics, Ecko International, G-Unit and Steve Madden outerwear division, etc. In 2005, he launched his design consulting firm called "ASQUI Ventures" which he positioned to manage stylists, designers, graphic designers and acquire design accounts. During that time, he forged design and branding contracts with Timberland, Puma Kids, Marvel "Avengers", Outkast, Black Bean Sauce, Nelson Mandela, J-Lo, Fabolous “Rich Yung”, Def Jam University, Head, And 1, K1X, Protege', Michael Vick, One Wonder Cycling, UFC, Chinese Laundry, Illionaire Society, Richie Rich and Vinnie from Naughty by Nature to name a few. He created everything from graphics and garment construction along with procuring factories in China, Hong Kong, Philippines, and South Korea during his career.
FASHION PROGRAM: As a creative Brooklyn native and former F.I.T. Menswear student, Dewry DuRoi goes back to his roots to help discover and train the next generation of Fashion Industry professionals. Understanding the creative nature of inner-city Youth in the 5-boroughs, he galvanized his relationships and resources to create a fashion incubator for major fashion colleges and design firms in NYC. Dewry DuRoi plans to establish the Pursuing Purpose Program as a robust service offering to Youth within New York City in the field of fashion & design. During this 2-year program, High School students will learn the core basics of sketching, sewing, draping, graphics and technical packages. In addition, they will learn how to express themselves through creativity, while learning the business of fashion. What sets our program apart from other ATI programs, is that we allow Youth to earn as they learn. Once the program is complete, they will leave with a fully built portfolio; 2-apparel collections under the company’s 2-brands: HealthJox Apparel & CorDuRoi Apparel; bankable skills & experience; money in their account; and an entire multi-billion-dollar industry ahead of them to explore and conquer. According to Dewry DuRoi, “We will foster the new generation of creative Gen-Z’s!”
With the desire to get more into Community affairs, he increased his involvement in his church, becoming a missionary and traveling with his Church's Missions Group: “Transforming the Nations” to Haiti, Costa Rica, Jamaica and Antigua. During his travels, he decided to set up a local platform to address health & sports within New York. He launched a health & sports festival called HealthJox Festival in 2018 to get everyone active while sharing health information. HealthJox received a Citation from Brooklyn Borough President - Eric Adams in 2018 and he received a Citation as well in 2020 for his Virtual HealthJox Festival & Virtual Town-hall Meeting to discuss the issues surrounding mental health where he launched the #MentalHealthInitiative campaign with New York Fashion Designer & Jewelry Artisan Phil Harris. With Phil, he conducted 5-Fashion Shows in New York City to bring awareness to Mental Health issues in America. One notably in Times Square during "The Fashion Week Experience" which is a fashion show co-produced by owner James Corbett and Dewry DuRoi Bradford in the heart of Times Square, NYC. He then partnered with the United States Marine Corps to produce the HealthJox 2-Day Festival @ Brooklyn Bridge Park on August 20th & 21st along with 4-other sports events.
HEALTHJOX LLC & HEALTHJOX FOUNDATION, INC. On July 22, 2020, Dewry DuRoi established HealthJox Foundation, Inc. and became the Chairman of the Board of Directors with 8 other board members. He then resigned as the Chairman to become the Executive Director of the 501c3 non-profit. On April 02, 2021, Dewry DuRoi established HealthJox LLC as a for-profit company in order to house his apparel & shoe collection as well as his plans to build the HealthJox Vertical Forest. HealthJox LLC is a Minority Black-owned Enterprise Certified creative company focused on improving the health & wellness of NYC’s underserved Youth through sports, the arts and life-changing wellness initiatives. HealthJox’s goal is to help our Youth stay active and develop healthy habits while learning the importance of teamwork and how to improve their own mental health. On September 4, 2021, Dewry DuRoi launched CorDuRoi Apparel and HealthJox Apparel during New York Fashion Week at The Fashion Week Experience fashion show in Times Square, NYC. CorDuRoi teamed up with Diamond Jewelry Artisan Mike Nekta. Dewry DuRoi then went on to show during the first annual Bronx Music Festival with DJ Kool Herc and the Cold Crush Brothers.
To tap into the Arts & Culture of NYC, in 2022 Dewry DuRoi launched “CraftPalooza” at the Tillary Hotel. He forged a strategic partnership with Polo Ralph Lauren’s “LoLife” company producing a live fashion show showcasing the 4-season of life which displays 4-vignettes of Polo’s collegiate, streetwear, business and mogul aesthetics.
HEALTHJOX FESTIVAL Last year, 2024 was an impactful year. Dewry DuRoi celebrated the 7th annual anniversary of the HealthJox Festival where he formed strategic partnerships with WNBA's New York Liberty, Ladies Who Hoop and the Girl Scouts of Greater New York to create a massive movement for the girls and ladies of NYC on Saturday, July 27th. This was the largest Ladies Basketball Tournament in NYC where he hosted an all-female roster of referees, coaches, MC’s, DJ’s and athletic players.
Finally, in summer 2024, Dewry DuRoi officially launched the “HealthJox – Mental Health & Sports Program” for at-risk Youth in NYC with Mayor Adam’s Department of Youth & Community Development (DYCD). This year, 2025, as he expands the services to NYC Youth, he adds 4-more programs for the Youth of NYC, namely: “Beyond Chess Enrichment Program”; E-Sports & Gaming Program”; Girls Basketball Program; 2 co-ed Mental Health & Sports Programs. In addition, HealthJox is taking their #MentalHealthInitiative to Jamaica in June continuing their international expansion. Focusing on the Ladies, HealthJox will host mental health workshops providing tools and resources in order to improve their quality of life both physically and mentally.
CorDuRoi Apparel - Manufacturing HealthJox Apparel - Manufacturing
BRANDING DIRECTOR: Under the ASQUI LLC umbrella, which later became ASQUI Ventures, Mr. Bradford cultivated many brands and launched new collections annually. He repurposed his knowledge, skills and relationships to manage celebrities from a branding aspect. Mr. Bradford’s past clients include Marvel – The Avengers, UFC, Alice + Olivia, Heatherette, Popluxe and BET’s 106&Park just to name a few. During Mr. Bradford’s time as head designer of Sean John, Sean “Diddy” Combs received the CFDA Men’s designer of the year award for his Sean John Collection. As a visionary and creative, Mr. Bradford, through ASQUI Ventures, forges strategic partnerships with existing fashion brands such as Fourfront, One Wonder and Design & Co; Concert Promotion and Branding such as Central America Branding, International Branding Cartel and 180 South Group in 2016. In a move to expand his coffee business, Mark Sutton partnered with fashion designer and branding expert, Dewry Bradford – owner of New York-based ASQUI Ventures who connected L7BC to Phase-2 of their enterprising plans to launch Lucky 7 Coffee Brand’s “Coney Island Salt Water Roast” coffee towards the end of Summer 2016. Using the same sand-roasting method created by Chef Chardon in Atlantic City, Dewry will now take the sand from Coney Island and roast the Cameroon Coffee Bean - launching L7BC’s new branded signature coffee “Coney Island Salt Water Roast” in honor of Coney Island’s illustrious history catering to the people. The team is also establishing a brick and mortar on the boardwalk. In 2017, Chef Chardon became the "HempStar Chef" and began creating various BBQ Sauce falvors with Dewry as the branding director. In 2020, Mark and Dewry branded their own CBD alkaline water called Cannaline. From there, they added flavored water to their list of products.
Creatives Cartel - CorDuRoi Introduction MISSIONARY LOCALLY: Dewry DuRoi has dedicated his professional life, honing his skills while continually expanding his knowledge of this ever-changing fashion industry. This process has enabled him to train, motivate and inspire others by providing creative and technical direction to those he’s managed in the past. Created by Bishop, Dr. Lester Bradford of Exousia Cathedral, "Brownsville Shines" is an annual event servicing the community of Brownsville, Brooklyn in the holiday spirit of friends, family, hot chocolate and Christmas carols. We continue the tradition of actually lighting the Christmas tree... but this year we are expanding our community offering. Through our partners, we will offer free toys, free treats, free canned & dry goods. We are offering free phones and $10 tablets complete with 6-months of free service for the first 100 participants on public assistance. HealthJox Foundation partners with Exousia each year to service the Community of Brownsville.
Dewry DuRoi Receives the "I Love NY" Award
MISSIONARY ABROAD:
Mr. Bradford, through his relationship with his home church "Exousia Cathedral" and the Missionary Bishop of Pilgrim Assemblies: Bishop Lestor Bradford, he began missionary work in Antigua, Jamaica, Costa Rica, Haiti and Africa. Mr. Bradford is the senior editor of the Missionary Magazine called "The Enlightener" which documents all of their work abroad. Through Dr. Henri - founder of IHOM.org, he connected with the "Artist Village" which gave him access to talented artists in the Haitian region. During Dewry Bradford's missionary trip to Antigua - 2019, his Bishop and Father was asked to represent Christianity during Parliament to address the local Corporations wanting to do away with Sundays as a sacred holiday weekly. This caused Missionary Bishop Lester Bradford to launch the "North American Clergy Council of Antigua and Barbuda". This organization will focus on certain moral judgments within the legislations in government of Antigua & Barbuda. Dewry DuRoi - Antigua Missions Trip
Dewry DuRoi - Haiti Missions Trip
Dewry DuRoi Handing Out Technology - Antigua Missions Trip
MORE INFORMATION: To follow Dewry DuRoi Bradford and HealthJox, please refer to the links below for reference: HealthJox LLC website: https://www.healthjox.com/ HealthJox Foundation, Inc website: https://www.healthjoxfoundation.org/ ASQUI Ventures website: http://asqui.com/
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